What do you get when you cross fresh baked goodies with cool type? The Sweetery Truck! (Formerly known as Street Sweets) The branding element of giant, tasty words in Hoefler & Frere-Jones’ “Cyclone” makes a strong impact on the busy streets of New York City. The website (www.sweeterynyc.com) uses Twitter status updates and e-newsletters to broadcast the truck’s location.
ROLE: identity design, website design, HTML/CSS code
CREDITS: Website development in ExpressionEngine by Cooper Graphic Design VIEW: launch live site